Boycotts
Hi Max
Thought you might find this interesting.
The blog I run from the UK (http://www.cityhippy.net) has partnered with a blog from the US (http://greenlagirl.blogspot.com) to put a Starbucks CSR policy promise to the test.
Starbucks promise to provide FairTrade coffee on request at any time to
customers in any of its stores in the 23 countries where they are licensed
to sell FairTrade.
We have launched the Starbucks Challenge to get as many people in as many
countries as possible to test that promise and report back either via email or via their own sites. We are using del.icio.us <http://del.icio.us/ > and technorati to monitor contributions from other sites. We are collating the contributions in a controlled and edited del.icio.us
<http://del.icio.us/ >account (http://del.icio.us/starbuckschallenge). The results are starting to come in
and are interesting in and of themselves.
But more interestingly (we hope) to the wider business community is that we
think our Starbucks Challenge may spotlight the potential for collaborative
devolved blogging to harness consumer power to test and influence business.
The conversation between business and consumers is getting broader, deeper
and more powerful for both parties, for better or for worse.
For more info about the Starbucks Challenge visit:
http://cityhippy.blogspot.com/2005/10/feature-starbucks-challenge.html
Namaste
Al
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more;
Tuesday, October 04, 2005
FEATURE: Starbucks Challenge
Regardless of politics, most of us agree on one thing:
If a company makes a promise, it should stick to it.
According to its own policy, Starbucks will make Fair Trade coffee for you, any day of the week, in any of the 23 countries it is licensed to sell Fair Trade including: Australia, Austria, Canada, China, Germany, Hong Kong, Japan, Korea, Malaysia, New Zealand, the Philippines, Spain, Switzerland, Taiwan, Thailand, the U.K. and the U.S.
But just how easy is it to get a Fair Trade coffee in a Starbucks in one of those countries?
We aim to find out.
Join the challenge:
1) Simply visit your local Starbucks and ask: "Could I get a cup of fair trade coffee?"
2) Tell us what happened next. Was it hard or easy to get a cup? Watch out for posts by us and others on this blog.
BLOGGERS: simply blog about what happened and tag it with "starbuckschallenge" (all one word) on del.icio.us (put the Starbucks location in the "extended" description).
To enable us all to easily keep up with contributions to the challenge we have created a feed of all posts about the Starbucks Challenge below.
ALSO help us get feedback by telling people about this challenge on your blogs.
NON-BLOGGERS: tell us what happened by emailing us at or greenlagirl@gmail.com, and we'll do the rest.
Survey results
When the survey has gathered enough feedback we'll get in touch with Starbucks and find out what their response is and how they intend to solve the problem, if any. If there's no problem, then Starbucks gets tons of good free publicity.
Win a prize
Oh yeah…we nearly forgot to mention…we have got a prize to give away, two actually. On Halloween, we'll select two people who contributed to win either:
- A 2 lb bag of Monkey & Son's Velvet Hammer fairtrade organic coffee.
- A selection of fairtrade Tea, Coffee & Hot Chocolate from those lovely people at Clipper Teas.
To win, simply contribute an amusing and informative post/email. Our favorite ones win -- regardless of whether you have a good or bad experience.
Have a fairtrade day
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